Free Tool
Lead ROI Calculator
Estimate your return before you buy. Adjust the numbers below — results update instantly.
Your Numbers
Your Results
Total Lead Spend
$0
Expected Sales
0
Expected Revenue
$0
Gross Profit
$0
ROI %
0%
Cost Per Acquisition
$0
Examples
Try an Example by Vertical
Click a card to load realistic numbers into the calculator.
Auto Insurance
$15/lead · 5% close · $400 commission
Life Insurance
$35/lead · 4% close · $800 commission
Final Expense
$30/lead · 6% close · $600 commission
Mortgage
$45/lead · 3% close · $1,500 commission
Worked Example
At $2/lead with a 3% close rate and a $500 commission, 100 leads cost $200 and produce 3 sales worth $1,500 — a $1,300 profit, or roughly 650% ROI.