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Trust & Compliance

TCPA Compliance

Every lead in the SellBuyLeads marketplace is captured with documented, timestamped consent — here's exactly how it works.

What Is the TCPA?

The Telephone Consumer Protection Act (TCPA) is a federal law that restricts how businesses can contact consumers by phone and text. In plain English: if a business wants to call or text a consumer using an autodialer, a prerecorded or artificial voice message, the business generally needs the consumer's prior express written consent first — especially for marketing or sales calls. Many states layer additional telemarketing and do-not-call rules on top of the federal TCPA.

Why It Matters for Lead Buyers

When you purchase a Lead on SellBuyLeads, you're buying contact information that the consumer provided in order to be contacted about a specific product or service. If you contact that consumer without proper consent on record — or in a way that exceeds the scope of what they agreed to — you, as the calling or texting party, can be exposed to TCPA liability, which carries statutory damages per violation. That's true regardless of where the Lead came from. This is why consent documentation matters so much, and why we treat it as a core part of every Lead record, not an afterthought.

Every Lead capture form used across our landing pages — covering mortgage, life insurance, health insurance, auto insurance, final expense insurance, and home services — requires the consumer to take an affirmative action before the form can be submitted:

  • A consent checkbox that is unchecked by default. The consumer must actively check it; we never pre-check consent boxes or bury consent in a paragraph the consumer never sees.
  • The exact consent language is displayed directly next to the checkbox, in full, at the point of submission (reproduced below).
  • The form will not submit until the box is checked.
"By clicking Submit, I provide my electronic signature and express written consent to be contacted at the number I provided by licensed professionals using automated telephone dialing systems, artificial/prerecorded messages, or text messages. I understand this is not a condition of purchasing any goods or services. I also agree to the Privacy Policy and Terms of Service."

This exact language is used, unmodified, on every Lead capture form across all six verticals we operate. It is never replaced with shortened or implied-consent alternatives.

Consent isn't just collected — it's preserved. Every Lead record stores the consent event alongside the consumer's submitted data, including:

  • A consent timestamp marking the exact date and time the consumer checked the box and submitted the form;
  • The source page or campaign the Lead was captured on;
  • The submitting IP address, used as supporting evidence of the originating request; and
  • The exact version of the consent language presented to the consumer at the time of submission.

This metadata travels with the Lead record and is available to Buyers as part of their purchase, giving you a documented basis for contacting the consumer — not just a name and phone number with no paper trail behind it.

Best Practices for Contacting Purchased Leads

Holding a consented Lead is a strong foundation, but how you act on it still matters. We recommend:

  • Call quickly. Contact and conversion rates drop sharply the longer you wait — leading platforms recommend reaching out within minutes of purchase, while the request is fresh in the consumer's mind.
  • Honor do-not-call requests immediately. If a consumer asks you to stop calling or texting, stop, and suppress that number from any future outreach.
  • Keep your own consent and contact records. Retain copies of the consent metadata provided with the Lead and log your own contact attempts in case you ever need to demonstrate compliance.
  • Scrub against the national Do-Not-Call registry before placing any cold outreach that goes beyond the scope of the consumer's original, consented request.
  • Don't share or resell raw consumer data outside your own licensed use of the Lead. Consent was given for you to be contacted by the businesses that purchase the Lead — not for the data to circulate further.

Why This Page Exists

We built consent documentation into the core of every Lead because it protects everyone in the marketplace: it gives consumers confidence that their information is being used the way they agreed to, and it gives Buyers a documented, timestamped basis for the leads they purchase. Compliance is a shared responsibility — we handle consent capture and recordkeeping at the point of collection, and Buyers are responsible for using purchased Leads consistently with the consent given and applicable law. Questions about a specific Lead's consent record can be directed to support@sellbuyleads.com.